Survey
An ongoing weekly mailing of Customer Satisfaction survey postcards is performed for one AA client and boasts a 12% response rate. The cards are printed as a double-postcard and perforated. Addressing requires several steps. The mailing address is imprinted, as well as the participating shop name and a control number. The cards are then folded—kept in exact order—and returned to the machine for application of a wafer seal, necessary to receive the automation discount. The cards are returned using a pre-paid business reply mail account. AA was able to successfully apply and receive a volume discount for the reply cards.